Articles tagged “Cassandra Farrington”

Two female founders shared how outsider perspectives, community building, and entrepreneurial grit are key to building successful events.

Cassandra Farrington didn’t just build a media brand, she helped professionalize an industry long dismissed as fringe. By turning MJBizCon into the must-attend event for cannabis professionals, she proved that credibility, scale, and community could grow even in the most uncharted business terrain.