How to Make AI Your Event Marketing Copilot
With Generative AI tools evolving rapidly, now is the time for planners to grasp their potential. Those who delay in embracing this technology will be left behind.
Miguel Neves
Miguel is Skift Meetings’ Editor-in-Chief and likes to describe himself as a, "curious creator and caring curator of computerized content and a conscious connector of charismatic characters". He lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. Miguel is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.
Adobe Invests in Real-Time Event Data Capabilities
Software giant Adobe is paying a lot of attention to real-time event data. It is boosting its data-capturing capabilities by partnering with event marketing platform RainFocus with a focus on online personalization.
Private Equity Firm Acquires Event Organizer Hyve for $579 Million
Another week, another major acquisition among UK-based event and trade show organizers. This deal marks a milestone in the Hyve Group's evolution through the impacts of the Covid pandemic and the Russia-Ukraine War.
Sourcing Sidekick Launched by Vendor Marketplace
The Vendry has launched Copilot, a browser extension that displays additional vendor information as they surf the web. This new technology is a clever way of using the company's extensive database of vendors.
Cvent to Be Acquired by Blackstone in $4.6 Billion Deal
The world's largest event technology company is going private again. Blackstone will soon own Cvent and is bullish on the recovery of events and travel. After an initial offer was rejected, the deal is worth approximately $4.6 billion.
Informa Acquires Trade Show Rival Tarsus for $940 Million
Informa, the world's largest trade show organizer, is acquiring Tarsus, a well-respected competitor. The move will add 160 events and media properties to Informa's portfolio. It will also strengthen its position in China as it prepares for a full return to in-person events in 2024.
6 Reasons to Hold a Meeting
Well-designed meetings deliver results and satisfy one or more of the six reasons for holding a meeting. While meeting in person is preferred, it's not enough. Meetings are only effective if they adequately address business needs.
Corporate Planners Reimagine Event Excellence
Corporate planners are building new centers of event excellence in new and collaborative ways. Some aim to inspire the entire meetings industry, while others focus on standardizing their event design and procurement processes.
Food Donation After an Event Is Now Easier Than Ever
President Joe Biden recently signed the Food Donation Improvement Act into law. This legislation makes donating food easier than ever, welcome news for the meetings industry.
Eventbrite to Shed 8% of Workforce
Despite positive financial results, Eventbrite is laying off eight percent of its staff. Its restructuring plan involves relocating development, customer support and operations roles away from the U.S. as well as cuts to real estate.